ALS Ice Bucket Challenge

The ALS Association and its 38 chapters received four million in donations between July 29 and Aug. 12 alone by introducing a "Ice bucket challenge" to raise awareness. Compare that to the $1.12 million they received in the same time period last year, and the ice bucket challenge's impact is clear. Many people have questioned the relevancy or have chosen to judge those who dump ice water on their heads instead of donate. Since July 29, The ALS Association has received donations from more than 70,000 new donors, which is a testament alone to the impact of spreading awareness and the power a playful viral video can make. Click the video below for an example of the challenge. 

Ice Challenge In Boston 2014

ALS Ice Bucket Challenge Video: http://youtu.be/XVUEsQ-rcCw