I found this interesting video from a professor in Texas discussing the impact of social media in political campaigns. I always knew that social media spreads a vast amount of information to anyone and everyone who has access to these networks. However, it was quite interesting to hear multiple key points relating to how one "tweet" or Facebook post could influence hundreds and even thousands of people. People go to social media as their "political voice", it serves as their communication outlet to highlight their personal political agendas or highlight information on a candidate that is currently running. People vent, and to anyone who knows a thing or two about venting, they know that if it has anything to do with a campaign then candidates better hope social media is not involved. Now, there is such thing as positive political venting and this is 100% what politicians want on social media. It puts them in a "good" light; depending on what side the user is on. You guys should watch the video and learn how your social media account can influence campaigns today.
https://www.youtube.com/watch?v=ZnYvhoRT8jk
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